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Se llevó a cabo la segunda plática informativa sobre Fashion Forward, la Incubadora de Negocios de Moda, la tarde del pasado 26 de Mayo, dentro de las instalaciones del Centro de Diseño de Moda, ubicado en Buenos Aires 2998, Providencia 4a. Secc, 44639 Guadalajara, Jalisco.
Fashion Forward se interesa en darle seguimiento a aquellos emprendedores de la industria de la Moda e impulsar sus proyectos; aterrizarlos y apoyarlos, y a no sólo brindarles el conocimiento, sino enseñarles a aplicarlo.
Su plan se basa en 3 etapas que servirán como guía con asesores y personal altamente capacitado, así como con mentores especializados y activos profesionalmente. Algunos temas del plan son: consolidación de la idea de negocio, costos, cómo elegir la mejor opción de financiamiento, cómo vincularse y con qué proveedores, canales de comercialización, entre otros.
El Centro de Diseño de Moda es una prestigiosa escuela, con más de 30 años de enseñanza personalizada. Es distinguida por haber sido acreedora de numerosos premios y reconocimientos, tales como el 1° y 2° lugar ELLE México 2014 y 1° lugar ELLE México 2015. Además, es parte de la Red de Universidades de Arte, que abre puertas a una enseñanza integral en las distintas áreas artísticas.
“El programa de Licenciatura en Coordinación y Diseño de Moda está desarrollado con el objetivo de incursionar en diversas áreas laborales de la Industria de la Moda”, aseguran en su página web.
Esta charla interactiva fue impartida por Jacob Pulido, asesor especializado en mercadotecnia digital de moda y director de la incubadora. Asistieron diferentes personas con el deseo en común de emprender su propio negocio de moda y algunas ya con proyectos iniciados.
Jacob Pulido hizo una reflexión, expresando que lo que más adolece el diseñador es la estructura del negocio, pero que es al mismo tiempo de lo más atractivo de la industria.
Asimismo, contextualizó el tema del emprendimieto en México, enfatizando los altos índices de fracaso, a lo que hizo una analogía sobre la caricatura El Coyote y el Correcaminos: “Si una sola vez hubiera El Correcaminos, repetido el mismo plan, pero corrigiendo los errores, hubiera tenido un chance de éxito.” Y motivó así a la audiencia a darle firmeza a su proyecto y a aprender de los fracasos, con cinco puntos básicos para lograrlo.
Después, adentró en el tema de la moda, ejemplificando cada subtema con relación a esta industria e invitó a los asistentes a no sólo almacenar información, sino a comparar datos, investigar más a fondo, y de esa manera formar su propio criterio.
Mencionó también, que algunos impactos de la incubadora serían ayudar a generar marcas locales, nacionales e internacionales y fomentar una cultura de emprendimiento efectiva en la industria de la Moda.
La parte final de la plática fue una sesión de preguntas y respuestas en donde se abrió diálogo entre Jacob Pulido y los asistentes, en la cual, además de aclarar dudas, se compartieron consejos, contaron experiencias y algunos problemas a los que se enfrentan como diseñadores y emprendedores.
Finalmente, cambiaron de sala para disfrutar de botana y bebidas, en donde siguieron platicando los asistentes entre sí, junto con el director de la incubadora. “He ido a muchas incubadoras, pero no me servían porque no lo podía aplicar en moda; es necesario que sea especializado”, comentó una de las invitadas.
