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The First ‘Green’ Fashion Event MBFW FW 2012

The First ‘Green’ Fashion Event MBFW FW 2012

By Wee Yen| Back in love

Mercedes Benz Fashion Week held in Mexico City that ended yesterday included all the usual suspects of talented and high-fashion designers showing their fall 2012 collections to fashionistas and celebrities. But, this MBFW Mexico Fall 2012 edition is different from others; it is the first sustainable fashion week organized with the responsible to the environment and society.

The new organizer of MBFW Mexico, COLOüRS implemented a sustainable event planning and execution methodology, called iSES (Inition Sustainability Scorecard Execution), which is based on the internationally recognized UK standard. This implementation has resulted green outcomes, for example:

MBFW Mexico Fall 2012 is a neutral carbon footprint event. The carbon footprint generated by the 5 days event is compensated by supporting the conservation project of indigenous communities who work on reforestation in Oaxaca with the support of Pronatura.

Biodiesel plant is used to supply 10% of the energy utilized in the event which helped to reduce the production of gases that affect the ozone layer.

PET plastic bottles are collected for recycling.

The runways in fashion show and food packaging at the Buddha Bar’s lounge are made from biodegradable material.

We were glad to talk to Adriana Mendoza, the Sustainability Manager of COLOüRS. And here’s a short video clip of her sharing with us the sustainability of MBFW Mexico event.

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In the event, we have also spotted eco-fashion at the booth of Ciel : two beautiful beachwear and accessories.

The gorgeous accessories are designed by Mexican designer, Tanya Moss. She shared the message of recycling and reuse of materials, sustainability and care for environment through her collection that is made from colored PET plastic combining with 0.925 silver. This limited collection is not for sale.

The beachwear (in white and yellow) are designs of Jorge Duque from Colombia who won Project Runway Latin América in 2010. His “sustainable collection” of beachwear was showcased in Mercedes-Benz WinterBeach 2011. The fabrics used in the beachwear are made with certain percentage of recycled PET.

I’m happy to detect so much eco-fashion and sustainability elements from the event. The effort of Mercedes Benz Fashion Week Mexico being ‘green’ is very encouraging.

Kudos to COLOüRS, MBFW Mexico, Ciel and all who are involved in this green effort!

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